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Summary
Getting executives involved in your projects pays off, because when you help your own work succeed you help the whole organization succeed. Jeremy Maldonado, a professional services team member at Automox, recommends dropping the manager-and-subordinate framing and treating leadership as teammates, then explaining the why behind your goals and how they affect other people. His practical tools are the Scrum user-story format and a five-step prep framework borrowed from a former undercover FBI agent. The user-story format is "As a [role], I would like [goal] so that [outcome]," and the prep framework is four steps of preparation, then "do the thing."
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